A Unique Logo Can Be Easily Recognized
Brand names are even more important in this world of more complex markets and more products. Successful brand names reflect values and transmit messages to your customers. Products become more than a piece of jewelry, but they take on meaning that you can shape with a meaningful message on your logo.
Names and logos have to show the unique nature of your product. They have to address your customers' emotions-shown to be more successful in the jewelry market than rational arguments.
Within a few seconds, you need to provide your customers with a "desire" for your artwork. We know that the human eye can grasp pictures and logos more quickly than we can make a sales pitch.
Use the human mind's ability to see. The eye will remember what the ear will forget.